[경영전략] 삼성테스코 경영전략(영문)

[경영전략] 삼성테스코 경영전략(영문) 파일명 : 삼성테스코 경영전략.ppt(354Kbyte) 목차 IntroductionEnvironment analysisCurrent strategyRecommendation 본문 Current StrategySSM (super super market), which is the concept of medium size store between the discount store and supermarket. Now they’re start this business. They started the first store in June 2004, and they are expanding this business in Kyung-nam and Pusan through merging the Aram-mart which has 16 stores in that area in march this year. so The SSM is the next concept for the growth of Samsung Tesco. Why is it? First, there’s no more land for discount store, because the starting of new store of each firms is accelerating, and Good location has been already occupied major player in the market. Second, economy of scale, the SSM will enable to expand sales and Samsung Tesco can reinforcing buying power and efficiency in procurement & logisticsAnd densifying sales network, through SSM, they can penetrate to local apartment complex and small-middle size city which is impossible to operate the discount store. Let’s check it through diagram.Here is some area, and the this green circle is discount store, such as e-mart, and home-plus. Each discount store has each commercial area, some material said that 8 km radius is the dominant area for the store. And the discount store is for the consumer who does mass purchasing per a visit, less frequent visit. Some area could be duplicate there some niche area which the discount store Although SSM’s commercial area is small, but it’s scale is also small. SSM will be established much more than discount store and they’re also cover small but many area, and they’re targeting different consumer from that of discount store, who does less purchasing per a visit, more frequent visit. so we can conclude that the SSM is another growth engine for the Samsung Tesco 참고문헌 해당 자료는 레포트지에서 유료로 제공되는 자료입니다.출처 : http://www.reportg.com/search/view.php?rpID=113427