[인터넷마케팅] 멜론 Melon 마케팅전략

[인터넷마케팅] 멜론 Melon 마케팅전략 파일명 : 멜론 Melon.ppt(1441Kbyte) 목차 On-line Music IndustryMelon Product DescriptionMelon Marketing StrategySWOT AnalysisMarketing Strategy Recommendation 본문 PlaceUsers can access Melon through wire and wireless internet.Also, through the mobile phone – SK Telecom ‘JUNE’ service. People can listen to the music whenever, wherever, whatever they want. The point that Melon overcomes place restriction can increase on-line and off-line marketing effects. StrengthMaximum legal security for music source- protect the copyright of music source by DRM * Digital Rights Management: After one month subscription period song cannot be playedOpportunityincrease of the number of charging membersdepression of ‘Bugs music’ - the absence of the absolute stronger 참고문헌 해당 자료는 레포트지에서 유료로 제공되는 자료입니다.출처 : http://www.reportg.com/search/view.php?rpID=121591